'nevermind i'm not a jellyfish' was one of those phrases that popped into my head and is part of the pure series that explores short phrases or sentences. they are simple to look at, yet they can hide a complex process of colour choices, positioning and relationship to the text. there's a saying that a picture paints a thousand words, but sometimes a phrase or a selection of words can raise questions or take you on a journey. it all depends on the words used and what order they are placed. It's